Google is preparing for the battle between it’s search engine, Yahoo and MSN. Google has snapped up the rights to Orion, a mathematical formula that could change the way internet searches are carried out. Both Microsoft and Yahoo were interested in acquiring this technology, but Google was simply faster. The formula works by finding content related to a key word and then showing the results, including topics that are relevant to the search. It also displays a selection of the files it finds, so that users can see whether the result is what they are looking for before visiting a page.
The algorithm was written by Ori Allon, a 26 year-old doctoral student at the University of New South Wales (Australia), and is named after him. Allon and the University are not allowed to reveal how much Google paid or to discuss the software any further. Anyway, it should be pretty enough to cover student’s expenses and night life. Allon is now already working full time at Google’s headquarters in California. We will see the results, the search engine is pretty good already in my opinion, so if there should be something even better, it must be really superb…
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