Universal Pictures has launched a new service that will sell digital downloads of movies such as “King Kong” along with a DVD copy, tapping into the online video market now dominated by Apple’s iTunes. From April 10, consumers will be able to download two digital copies of selected movies — one for a computer and one for a portable device — and receive a DVD in the mailbox. Universal said it could “completely revolutionise” how people watch movies.
The new service will use Microsoft’s digital rights management technology, which is designed to prevent consumers from duplicating the movies, burning them to disc or uploading them to the Internet. Universal will start the service with “King Kong” as part of an initial collection of 35 movies, including “Pride and Prejudice” and “Serenity.” “King Kong” will sell for 19.99 pounds, roughly equal to the retail price. I think this may become quite popular, the price is relatively good in comparsion with the retail, but still, the most users will continue with using p2p as the best movie provider…
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