The opening day for next-gen console PlayStation 3 is drawning nearer and nearer so Sony decided to decrease the price of his actual no.1 product, PlayStation 2. On Thursday, Sony announced that it has slashed the console’s price by $20, from $149 to $129. Since its release in the fall of 2000, more than 100 million PS2 units have been sold around the world. The price change was not unexpected. Gaming experts had predicted that Sony would cut prices on the PS2 before releasing its much-anticipated, next-generation console, the PlayStation 3 (PS3), in November. Mukul Krishna, an analyst with research firm Frost & Sullivan, said the PS2 price cut might simply represent a desire to clear out old inventory. “Since they are close to the PS3 launch, giving a price cut or discount on the system will help them get rid of as much inventory as they can,” he said. Krishna also said that, whether it is to make room for the PS3 or to attract new users, Sony had to do something immediately following the surprise delay of the PS3, which had originally been scheduled for release during the spring of 2006. The pressure on Sony increased significantly when the company pushed the PS3’s release date back to nearly one year after the Xbox release. Anyway, every saved buck is good for the costumer…
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