The big companies always know best how to commend their own work: Microsoft is heralding the launch of Internet Explorer 7 as a success, announcing that the new browser has been downloaded three million times in the first four days. Early next month, customers will begin receiving IE7 automatically, at which time adoption numbers will likely skyrocket. There’s a small tool which can disable upgrade to IE7 on your workstation, but Microsoft doesn’t promote thig thing too much, so hardly smoeone knows about this possibility.
To promote the launch of IE7, Microsoft has bought up radio spots and employed mobile billboards in 10 cities across the United States. The new browser brings added security, tabbed browsing and built-in RSS support, and is currently available for Windows XP SP2. “Of course, we’re not done with IE7 yet. Next up are the localized versions of IE7 for Windows XP and, of course, IE7 in Windows Vista,” said Tony Chor, IE7 group program manager. Isn’t it easy to reach 3 millions of downloads when every internet server post an article about your product? 
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