Microsoft said Thursday that it has rolled out its self-serve advertising program adCenter across all its U.S. search queries, a year after the program was first announced. The company hopes that the switch would help to increase advertising revenue, as well as compete more directly with Google in the race for advertising dollars. The program is still being deployed internationally, with the service already serving ads in France and Singapore. Testing in the U.K. is slated to begin in June. Microsoft claims that most of the advertisers who have participated in the beta have seen better conversion rates, which is a good measure of success in advertising. Microsoft said it will continue to evolve adCenter to become a one-stop shop for advertisers to buy search, contextual or display ads across Microsoft’s online sites including Windows Live Mail, Windows Live Spaces, Windows Live Safety Center, Windows Live for Mobile, Office Live, Office Online and the Xbox website. The service will also let advertisers track their ad campaign performance. Althoug this is quite an important event in advertising branch, I’ll still stick to Google’s AdWords, which performs like a great tool for online advertising. I do not put too much money into ads, and also don’t earn millions of dollars, but there’s nothing wrong I could say about AdWords. It’s not important whether you live in India or the USA, you will find many satisfied customers with this advertising opportunity for affordable prices…
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